Wowzers. thenextweb: Adidas finally launched a project that had been years in development; SPEED_CELL. Tailored specifically to football (the soccer veriety), and with backing from players Lionel Messi, Dani Alves and Gareth Bale, Adidas looks to bring professional-grade fitness analytics to the general football-playing consumer, helping them adapt and improve their game by better understanding how their fitness impacts it.  (via TNW Review: Adidas adizero F50 Boots and Speed_Cell)

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Posted on Monday 19 December 2011.

Reblogged from thenextweb, posted by by thenextweb.


  1. gunners4lyfe reblogged this from thenextweb
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  3. antoniolana reblogged this from emergentfutures and added:
    Adidas lanza el proyecto SPEED_CELL con analíticas, para el aficionado, de los jugadores de futbol más famosos.
  4. ljilbert reblogged this from emergentfutures and added:
    The idea of a game or a really cool visualisation of data is a great way of improving motivation in learning.
  5. tropikmedia reblogged this from emergentfutures and added:
    Human Analytics!
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    We have the technology…
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